Developing a strong social media strategy is an asset in today’s academic environment. By effectively using digital channels, academics can draw more attention to their research and scholarship, and to their academic field. Vineet Arora, MD, MAPP, Herbert T. Abelson Professor of Medicine and Dean for Medicine Education, will share the evolution of her social media presence. She will explain how using Twitter, LinkedIn, and Instagram enabled her to enhance the awareness and impact of her work, educate and empower individuals and communities about public health, connect with other academics, and engage students. The session will be co-led by Ben Rissman, Assistant Vice President of Digital Communications, who will share additional tips and resources related to social media engagement and other digital platforms that can generate visibility for your research.