Learn how to develop your ideas into general audience op-eds. This session will provide an overview of best practices for op-ed writing and offer tips for increasing your chance of acceptance by major publications. We’ll also discuss how the COVID-19 pandemic has affected op-ed publication and share how your writing can stand out on this competitive topic. This session will be led by Brooke Masters, Opinion and Analysis Editor of the Financial Times. Masters oversees the media group’s in-house columnists, commissions and edits external contributors, and writes a column on business affairs. Previously, she worked at the Washington Post. This session is offered by the Academic Communicators Network.