12:00–1:00 pm
Via Zoom
2
Media serves as a powerful channel for academics to disseminate knowledge and shape public discourse. Diann Burns, former Chicago news anchor for WLS-TV and CBS-TV, will share how to expertly distill your complex research, ideas, and opinions into compelling quotations for media interviews. You’ll discover what reporters look for, find out how to craft concise and impactful messages, learn techniques for successful interviews (and mistakes to avoid), and get answers to your questions about interacting with the media. Whether you're a seasoned academic or new to media outreach, this session will equip you with the tools and strategies needed to confidently communicate your expertise to diverse audiences and amplify the impact of your research.